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Their present System lacked productive search and filtering solutions, a seamless checkout process and the info analytics abilities wanted for educated choice-making. This brought about a big variety of abandoned carts.

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Although Lyte was redefining the ticketing sector, it had no definite CRM system. Lyte used 12–fifteen various SaaS solutions across many departments, which led to an absence of alignment amongst groups, duplication of labor and overlapping responsibilities.

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